We had always envisioned SOS as a ready-to-drink however economics changed our tracks and we were born as a powder. Now, after great success with our founding formula, it’s time for us to meet popular demand and launch our long-awaited RTD range!
The SOS RTD is perfect for the on-the-go individual and makes a great easy grab from the cooler. It contains the same speedy hydration formula as our powder but with added vitamins and minerals to give your day a real head start. Our RTD is formulated with vitamins B6, B12, C, D and Folic Acid in addition to the current magnesium and zinc.
James Mayo, Co-Founder of SOS Hydration:
“The shelf space surrounding sports and functional beverages is stale and loaded in sugar or marketing flash with no substance. It needs a shake up and the consumer is wanting change. Powder will always be our core and at the heart of everything we do, but now it’s time to build a beverage brand and we are going to do just that.”
Shaking up the market with 3 x less sugar
SOS is an electrolyte drink rooted in medical research and proven to hydrate your body quickly and effectively. In fact, independent research has shown that both the powder and RTD are the fastest absorbing drinks on the market. Unlike sports drinks, our electrolyte solution is hypotonic and has a low sugar content. With no added nasties, the special SOS RTD formula will provide you with instant hydration, a selection of essential vitamins and minerals specially chosen to provide lasting energy to keep you going throughout the day.
Even more added minerals and vitamins
Our Co-Founder, Dr Blanca Lizaola-Mayo has taken the advanced oral rehydration solution as a base layer and, just like our powder, added an elixir of vitamin and immunity magic to give you a boost for the day. This includes a specially formulated combination of Magnesium, Zinc, Folic Acid, Vitamin B6, B12, D and C- just what the doctor ordered!
Our formula is medically proven to help increase hydration, focus, stamina and physical performance, and is up to 3x more effective than drinking water alone. As an RTD, you can enjoy all these benefits easily on the go, without the need for a water source to mix your drink. And, if you’re looking for a stronger formula, just add a stick of SOS to the RTD.
Best of all, you can enjoy our RTD in a selection of 3 delicious flavours mango, watermelon and fruit punch.
If you’d like to try out some of our flavours before you purchase our new RTD, you can give our powder a go first.
Rehydrate and Recycle
We are passionate about clean hydration, both in packaging and formula. That’s why our new RTD bottles are 100% recyclable.
You can get your hands on our new range from August 10th in the US and from the beginning of September in the UK.
The powder isn’t going anywhere; it’s here to stay but SOS is evolving, so come join us!