WHO IS BEHIND
Brothers James (British Champ) & Tom Mayo (a sub 4 minute miler) both were ex international middle distance athletes & Blanca Lizaola-Mayo (James's wife) who is a certified medical doctor.
Dehydration can lead to a 25% loss in performance, which is BIG. 6,7,8. Sports drinks don’t replace the correct amount of electrolytes in the body. 13,5. We (and most runners) used to make our own concoctions because the sports sugar based drinks just don’t work. The so-called sports drink companies have formulas that are almost 40 years old.
We know of some sports drink companies who sponsor ‘Teams’ and complete ‘self fulfilling research’ at universities which they pay, that endorse the ‘sugar is needed’ myth to please the general population’s artificial sweet taste buds – in the meantime contributing to kids obesity and poor dental health – ignoring the fact that their sponsored elite athletes don’t use their products (We know. You should see our SOS delivery address book).
We can honestly say that we’ve never met ANY athlete on the world circuit in our day, that said “WOW, that sports drink helped me to perform better today.” Because they DON’T until NOW!
So with real medical credentials for combating dehydration and first hand world-class athletic experience, SOS have a team who could test and medically trial the best formulas to solve dehydration once and for all. Please see our research and reference page.
(Doctor) Blanca set to work creating a hydration formula specifically designed for active lifestyles based off the best medical science and the best sporting research into sweat loss using Tom, James and friends as the product testers.
A hydration drink mix as effective as an IV drip. 3,4. A hydration drink that replaces the correct amount of electrolytes and not a token gesture. 2,5,9. A hydration drink that is Low in calories / Low in sugar product. A hydration drink that’s focus is purely and only electrolyte replacement for the athlete. Oh, and it’s also good for active lifestyles and the odd celebratory next day hangover too (yes, we know, we tested it, it works).